Festival Branding required a Logo, a Tri-fold Brochure, Itinerary and Site Map, a Festival T-shirt and other Concert Swag. The Beach Boogie theme was adopted and several branding assets were created to promote the festival and enhance revenues through merchandise sales.
Poster Design for Beach Boogie Festival
The intent of the poster is to capture peoples attention and showcase the event name, logo, date and location.
Poster Mockup with QR code added for mobile scanning.
Poster featuring new Event Logo
Festival Mascots for Beach Boogie Festival
I created these funky disco ball characters to showcase the fun daytime beach and nighttime music activities.
Beach Mascot
Girl Mascot
Singer Mascot
3-Panel Brochure Design for Beach Boogie Festival
The brochure is intended for use leading up to the festival as a promotional item with more emphasis on the activities available and the performers being showcased.
Tri-Panel Brochure Mockup
2-Panel Itinerary & Map for Beach Boogie Festival
The itinerary will outline what activities happen throughout the festival, at what time(s) and where. Friday events are located on the front panel and Saturday and Sunday on the back panel.
The festival site-map is designed to quickly show where the four performance stages are located as well as other important services and locations at the site.
Bi-Fold Brochure of Event Map and Itinerary
Festival Map for Beach Boogie
Vector map of City Park created from scratch.
Festival T-shirt Design - Front
The T-shirt featured custom images for the front and back. The images needed to be designed three ways to accommodate screen-printing on Light, Dark and Medium coloured T-shirts.
Men's Black T-shirt Front
Ladies Pink V-neck Shirt Front
Festival T-shirt Design - Back
Men's Black T-shirt - Back
Ladies Pink V-neck Shirt - Back
Festival Merchandise and Swag
In addition to a variety of T-shirts, other merchandise was designed, including the custom "Beach Ball" Bucket Hat, Mascot Buttons, Sunglasses, and stainless-steel Water Bottle.
Custom Festival Sunglasses
Custom "BeachBoogie" Bucket Hats
Thanks for viewing my Festival Branding project.
Have a look at my other projects as well:
Click the Logo Below.
